---
title: "ETTR (Expose To The Right)"
url: https://postproduction.studio/en/glossary/ettr
language: en
description: "An exposure strategy that maximizes shadow signal-to-noise ratio by exposing as bright as possible without clipping highlights. Standard on log workflow..."
updated: 2026-10-25
---

[Back to Glossary](https://postproduction.studio/en/glossary)

# ETTR (Expose To The Right)

An exposure strategy that maximizes shadow signal-to-noise ratio by exposing as bright as possible without clipping highlights. Standard on log workflows; useful for low-light scenes.

ImageDirector of Photography, DIT, ColoristOn-set, Capture

## Related terms

[False color](https://postproduction.studio/en/glossary/false-color)[Middle gray](https://postproduction.studio/en/glossary/middle-gray)[Highlight clipping](https://postproduction.studio/en/glossary/highlight-clipping)[Cine EI](https://postproduction.studio/en/glossary/cine-ei)